Truetime Association was founded in 2009 with the following purpose: sensitize the public to the problem of counterfeiting.

After a long investigation, it has been proved that only few persons are aware of what is the real business behind this criminal activity. The reason is that fake watches (or any counterfeited product) are not marketed and distributed, as any genuine product could be, as any legal product, in the actual market.

Even though today such fake products are distributed worldwide, Internet being the main distribution chanel, you still could not find a shop selling Rolex or Panerai replicas in Europe or on the US continent... (except few black market shops).

Behind such activity, you will find criminal organizations such as mafia, narcotic distribution orgs, terrorists... Not easy to confront, moreover when one thinks that the act of buying a watch replica is only a single innocent act. Yet, 80% of your purchase will directly fall into the hands of a criminal person.